Sustainable Automation Journey
Robot Operations Framework
Action Points for Marketing
Marketing and communications (external as well as internal) play the role of a megaphone during the transformation process. Therefore, this department needs solid narratives to ensure that all initiatives are communicated well. The most important action points for this department are summarized below.
- Create a strategy on how to communicate your ESG reporting internally and externally.
- Call for contribution to transformation relevant topics within your organization.
- Find your positioning to the trends and developments that are currently discussed within society.
- Help your human resource department when communicating new job descriptions, especially those who are related to the transformation.
- Help other internal departments to communicate change and transformation within the organization.
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